About Alexandria's

This is a family owned business that was conceputalized when our daughter was a high school student in Northern California. She was invited to another prom (she attended 16 formal dances in 4 years) plus beautillion & debutante balls. In addition, I had a reunion with friends from college the same weekend. While running around looking for the perfect gown, shoes and accessories I realized that this was going to be a very expensive weekend! Between the two of us I was spending close to $1000 for one night!  Should we drive (over 100 miles) to San Francisco ? I didn't feel like dealing with all the bay area traffic. There wasn't enough time & what if we couldn't find anything...

I wasn't happy with the shopping choices in Sacramento or Roseville. There were too many of the same dresses. We were both thinking...What if someone is wearing the same dress. And the prices were outrageous ($200 -$400+ per dress) not to mention the shoes, accessories, make-up, hair, nails, strapless bra, purse & pedicure... I just didn't want to wear a dress, that I had worn previously or that I had been photograped in. I think most women do not want to wear a gown after you've been seen or photographed in it. And teenage girls definitely do not want to wear the same dress to prom or senior ball. Hmmm, all for one night. It's so hard for ladies. I entered my closet. Well, I think I searched my closet, it seemed like I entered into a very large and dark abyss. Somehow, things had changed. My formal gowns somehow seemed to fit a little different, than before. I think the dresses must have shrunk or something... I couldn't have possibly gained weight, or did I ??? It was definitely time to find the perfect gown in the right size.

From past experience we all know that you buy an expensive designer gown and after you wear it once, it just hangs in the back of the closet. I'm sure if you check your closet right now there is at least 1 gown or a bridesmaid dress hanging in the back that you've only worn once.  What a waste of money. We thought wouldn't it be great idea if we could rent quality gowns at a reasonable price for proms and other special occasions to ladies & their daughters. Afterall, men have been renting tuxedo's for years. It just makes sense.

We've worked diligently to provide a fun but elegant line that is well suited for contemporary smart women. New gowns are received weekly. We are constantly adding fashionable new gowns as the industry changes. We carry different styles ranging from the hottest trends to the timeless classics for ladies between the ages of  2 to 102. If we don't have what you want in stock, please ask about our "Special Orders".  Please call us today for an personal appointment at  Alexandria's Formal Dress Rentals where you can now RENT almost 2000 spectacular gowns in Northern California.

Alexandria's in the media

  • New York Magazine 2005 Weddings
  • Newspaper article in the Sacramento Bee
  • Newspaper article in the New York Times - Front page (Fashion & Style)
  • Clips from Good Day Sacramento
  • MTV Commercial
  • STYLE Channel Commercial
  • BET Commercial
  • CBS KOVR News appearance 3/26/03 clips
  • Center High School Newspaper
  • Golden Sierra High School Newspaper
  • Woodcreek High School Newspaper
  • Sheldon High School Newspaper
  • Listed in Seventeen Prom Magazine 2005 and 2006
  • Listed in Your Prom Magazine 2005 and 2006
  • Listed in Teen Prom Magazine 2005 and 2006
  • Article in Sacramento Bee newspaper 2/22/06
  • Bravo TV
  • Save With Dave news segment
  • Granite Bay newspaper
  • KCRA A List
  • Gowns from Alexandria's Formal Gown Rental on the Tyra Banks Show
  • Vow's Magazine September/October 2010
  • Univision TV 2011
  • Quinceanera Expo 2010, 2011
  • Multicultural Diversity Wedding Show 2011
  • Bridal Showcase 2007, 2008, 2009, 2010, 2011

General Contact Information:

Alexandria's Formal Dress Rental
632 Vernon
Roseville, CA. 95678


 Fashion Emergency? Need to rent a dress today?
 Please call 916.308.0780 or Email: alexandriasformal@yahoo.com